7 Reasons to Consider Paid Social Media Advertising
The number of active social media users will likely exceed 3 billion people by 2021. That's billions of people who willingly visit sites that show them advertising. That's such a monumental market that your business can't ignore it.

The good news is that you can advertise on these sites regardless of your business size. Despite the size of the social media audience, you might question whether it's worth the effort.

Keep reading and we'll cover just some of the benefits of social media for business.
1. Reach a Specific Audience
Every business builds an ideal customer profile. That's an imaginary person or business with all the right traits and features to buy a product or service. People or businesses that share a lot of features and traits represent the target market for your business. 

Paid social media advertising routinely lets you define a very specific profile for who sees your ad, which lets you reach your target market almost exclusively.
2. Affordability
Every business builds an ideal customer profile. That's an imaginary person or business with all the right traits and features to buy a product or service. People or businesses that share a lot of features and traits represent the target market for your business. 

Paid social media advertising routinely lets you define a very specific profile for who sees your ad, which lets you reach your target market almost exclusively.
3. Pick Your Poison
Your average Twitter user is not the same person as your average Instagram or Pinterest user. The different sites offer different emphasis on different methods of communication. That lets you pick your poison in terms of which site focuses on a communication approach that works best for your business. 
4. Insight
Social media sites generally provide at least some analytics tools for their advertisers. That lets you dig into the numbers and find out which ads get traction, which ad formats do best, and correlate those numbers with conversions you see on your own site.
5. Mobile Access
Every business builds an ideal customer profile. That's an imaginary person or business with all the right traits and features to buy a product or service. People or businesses that share a lot of features and traits represent the target market for your business. 

Paid social media advertising routinely lets you define a very specific profile for who sees your ad, which lets you reach your target market almost exclusively.
6. More Brand Awareness
When it comes to brand awareness, there is no replacement for getting seen. As people see your brand ads, the existence of your business becomes more real for them. Pair up those ads with relevant organic content and you can see a serious uptick in brand awareness.
7. Expanded Reach 
Paid social media advertising can also expand your reach. People in your target market that might not ever see shared organic content will often see paid advertising. This not only expands your reach, but it can actually spur sales and growth. 
Parting Thoughts on the Benefits of Social Media for Business
There are many benefits of social media for business through paid advertising. You can reach more of the right people with targeting options. Even better, you can reach them on their mobile devices through social media apps. 

Absolute Funnels specializes in paid social media marketing. For more information about our marketing services, contact Absolute Funnels today.
About Absolute Funnels
Absolute Funnels is a results-driven marketing agency specializing in automated customer acquisition systems. If you want to convert more of your website visitors into leads and sales you need a sales funnel. Period. Websites have WAY too much going on which is why you're lucky to convert 1-3% of your website visitors.  

3-Step Customer Acquisition Blueprint
  • Increase ROI simply using assets you already have
  • Simplify your customer acquisition process
  • Get a let up on the competition
3-Step Customer Acquisition Blueprint
  • Increase ROI simply using assets you already have
  • Simplify your customer acquisition process
  • Get a let up on the competition
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