How the Top Businesses are Growing While They Sleep
We are constantly watching how the best companies in the world and then testing them out ourselves. It’s interesting to see the top-performing restaurants, bars, dentists, chiropractors Etc,  out there do things a little bit differently from the rest.  Here are some strategies that they have implemented that you can use for your own business to build your customer database, lower your customer acquisition costs, and get customers on autopilot 24/7.
1. They Run Facebook & Instagram Ads Around The Clock
Many companies that are experiencing accelerated growth from their online efforts are doing so with paid Facebook and Instagram ads that run continuously. Yes, 24/7 even when they are closed. 

At first thought, it might seem slightly illogical to run ads while you're not open if you're on a tight budget. However, because lots of people are following that method it actually drives your ad costs up during the busy times. Let me explain. 

Buying ad space on Facebook and Instagram is very much like being an an auction. When more people are buying ad space during a specific period, then, as you can imagine, the price goes up during those periods. 

Facebook does not have unlimited ad space and so they need to prioritize. If your dental office is buying ads in the evenings and weekends then your cost tend to go down during lower traffic time. Also, your customers are more likely to be on social media when they’re not at work in the evenings and weekends. 

More importantly, your business gets the opportunity to dominate during these periods. 
2. They Use Automated Follow Up
MIT has done a large study on lead response time that resulted in some interest stats to take note of.  

* If a business takes longer than five minutes to respond or reach out and contact said prospect after they have filled out a lead form online you're chances of actually connecting with the customer drops by 900%. (Speed is Power)

Now, I know some of you are probably saying in your head, well, if they can't wait 5 minutes, then they aren't my customer, or I won't be able to work with them etc. It does make sense logically, but that's not the issue. 

 * 50% of consumers will do business with the first business who contacts them.

Hence why automated follow up and engagement is so important. If all you did was implement an automated follow up program acknowledging customer prospects immediately after they fill out a lead form informing them of the next steps you have an opportunity to take 50% of your leads off the market immediately. Now, that's strategic advantage that's just too easy to pass up. 
How Can I Use Automated Follow Up
  • ​Email
  •  Facebook Messenger (Chatbots)
  •  SMS Text Message 
  •  Ringless Voicemail 
  • ​Phone Call (During Business Hours)
3. They Run Ads to Landing Pages NOT a Website
Websites do not convert nearly as good as landing pages. Why? 

The simple answer is websites have way to many options. It's like an online brochure that lets customer wander around and make a decision.  

Landing pages and funnels are much more purposeful. Funnels guide the customer prospect down a very specific  pre-determined path that results in a much better conversion. Landing pages and funnels help you zero in and manipulate every variable so that you can custom tailer the customer journey in the most effective way possible.


When you drive people to your website, the prospect has 12 other buttons they can click that don't help you accomplish your goal which is converting this prospect into a lead that you can follow up with.  

How can you make landing pages?  There are all kinds of options out there, here are a couple worth mentioning.  
Builderall is a little technical but the most cost-effective if you are on a budget. Also, LeadPages, Instapage, and Clickfunnels are also great resources.
4. Facebook Messenger Automation   
Facebook messenger and the automation available now via chatbots is one of the most powerful tools in 2019. Chatbots are amazing for customer service, follow-up, and sales, booking appointments and much much more.

Communicating with your audience via Facebook messenger is very similar to email marketing just much shorter and a lot more conversation. 

What's amazing about messenger chatbots isa the crazy engagement that you get. We and our clients are all experiencing 80-90+% open rates and 20-50% click through rates. That means instead of 8 out of 10 people ignoring you in email only 1 or 2 out of 10 people are ignoring you in Facebook Messenger.  Why?  
People aren’t used to getting a million messages in their inbox *YET*. Just like when email first popularized the open rates were phenomenal and the people who took advantage were able to profit handsomely. 

Facebook Messenger is in that same early stage. As you're probably already aware, email open rates go down year after year. The average email open rate right now across many industries according to MailChimp who sends over 1 billion emails daily about 20%. 

Email is still a great platform with incredible ROI. however messenger is a channel you can use in conjunction to reach even more of your audience. 

Email is highly under-utilized by most small businesses. 
5. Text Message Marketing
SMS or text message marketing is another channel that is extremely effective and can be used to automated tasks. When would you use this channel? 
business marketing, sms marketing
SMS follow-ups are great for
  •  Last minute follow-up reminders
  •  Announcements
  •  Coupons/Discounts/Flash Sales 
  •  Used as a method to help track offline promotions
  • Appointment confirmations
SMS open rates 95+% ,so again this channel is super effective for ensuring your message cuts through the noise.
That's a wrap, 5 tips on how the top businesses are growing while they sleep. Each of these steps will make your marketing funnel more effective. Moving customers along their journey without you having to be awake. When used together, not only will you help you stand out with the amount of leads you generate with your ads, but also how quickly you're able to get them into your business. 
About Absolute Funnels
Absolute Funnels is a results-driven marketing agency specializing in automated customer acquisition systems. If you want to convert more of your website visitors into leads and sales you need a sales funnel. Period. Websites have WAY too much going on which is why you're lucky to convert 1-3% of your website visitors.  

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