What You Don't Know About Retargeting Is Costing You
What is "retargeting" and How Does it Work?

Retargeting is a form of online advertising that can help you stay in front of people after they have visited your website, or engaged with you on your social media accounts.

Most websites only get 1-2% of website visitors to take the desired action on their first visit. Retargeting is a tool that allows businesses to follow up the 98-99% of users who don't convert on the first visit.

How does it work? Retargeting is simply cookie-based technology that uses Javascript code to anonymously "follow" your audience online.

Completely unnoticeable to your website visitors and it does not affect the performance of your website whatsoever.

Retargeting is especially cost-effective because you're only paying to show ads to prospects who have already raised their hand by expressing interest in your business online in one way or another. 

Shotgun approaches like radio ads, billboards, etc are typically much less cost-effective because you pay a premium for all the "extra impressions", but are these impressions driving sales? Obviously, there are ways to track the performance from this advertising, but it's typically much harder and you need the person to progress down your funnel a lot more before you are able to retarget them via more targeted channels.

Question: when your radio ad is over, or your billboard needs to come down, what are you left with?
Yes, your right...crumbs!  Seriously though you aren't left with much. Maybe some phone numbers and a few sales which is great. But wouldn't it better if you could put EVERY SINGLE person who interacts with your business online into a group based on their individual behavior and interests. 

Then you can follow these prospects up with customized ads, messaging etc based on what THEY have already told you they are interested in. Don't you think that would be more effective in the long-run? 

In a nutshell, that is digital retargeting.
About Absolute Funnels
Absolute Funnels is a results-driven marketing agency specializing in automated customer acquisition systems. If you want to convert more of your website visitors into leads and sales you need a sales funnel. Period. Websites have WAY too much going on which is why you're lucky to convert 1-3% of your website visitors.  

All Your Information is protected and kept 100% confidential. 
What You Don't Know About Retargeting Is Costing You
What is "retargeting" and How Does it Work?

Retargeting is a form of online advertising that can help you stay in front of people after they have visited your website, or engaged with you on your social media accounts.

Most websites only get 1-2% of website visitors to take the desired action on their first visit. Retargeting is a tool that allows businesses to follow up the 98-99% of users who don't convert on the first visit.

How does it work? Retargeting is simply cookie-based technology that uses Javascript code to anonymously "follow" your audience online.

Completely unnoticeable to your website visitors and it does not affect the performance of your website whatsoever.

Retargeting is especially cost-effective because you're only paying to show ads to prospects who have already raised their hand by expressing interest in your business online in one way or another. 

Shotgun approaches like radio ads, billboards, etc are typically much less cost-effective because you pay a premium for all the "extra impressions", but are these impressions driving sales? Obviously, there are ways to track the performance from this advertising, but it's typically much harder and you need the person to progress down your funnel a lot more before you are able to retarget them via more targeted channels.

Question: when your radio ad is over, or your billboard needs to come down, what are you left with?
Yes, your right...crumbs!  Seriously though you aren't left with much. Maybe some phone numbers and a few sales which is great. But wouldn't it better if you could put EVERY SINGLE person who interacts with your business online into a group based on their individual behavior and interests. 

Then you can follow these prospects up with customized ads, messaging etc based on what THEY have already told you they are interested in. Don't you think that would be more effective in the long-run? 

In a nutshell, that is digital retargeting.
About Absolute Funnels
Absolute Funnels is a results-driven marketing agency specializing in automated customer acquisition systems. If you want to convert more of your website visitors into leads and sales you need a sales funnel. Period. Websites have WAY too much going on which is why you're lucky to convert 1-3% of your website visitors.  

All Your Information is protected and kept 100% confidential. 
7 Retargeting Stats You'll Want to Know
  • 1. Customers who see retargeting ads are 70% more likely to convert on your Web site. It almost always takes multiple touches to consummate a sale, lead, appointment etc.    ducts are delivered immediately
  • ​2. Retargeting Conversion Rates INCREASE over time. 
  • Retargeting cynic's conservative approach to impression frequency caps to avoid offending potential customers are totally WRONG. Not with remarketing. Conversion rates go up by 100% after a prospect sees your ads 2-7 times. 
  • Seems like a lot right? It is, but we need to remember people are busy. Work, kids, extremely low attention spans etc. Hence, why the conversion rates go up over time. I can't tell you how many times Amazon has retargeted me based on books I was looking at. I don't often buy them straight away, but because they keep them on my radar amongst all the other noise over time, I do typically end up buying them. If you have ever looked for anything on Amazon, then you know what I'm talking about.
  • ​ 3. Retargeting ads get 10x higher click-through rates than display ads. While display ads earn about 0.07% CTR, retargeted ads come out at about 0.7%.
  • ​4. Retargeting ads extremely INEXPENSIVE. Search ads in super-competitive industries can cost several dollars or more per click (with some keywords costing more like $50 per click). Display and social remarketing ad clicks though might cost anywhere from 2-100x less.
  • 5. Retargeting increases search behavior by 1046%. In a study that evaluated a number of advertising strategies and the average lift in search activity generated for a business, retargeting yielded the highest lift in search behavior at 1,046 percent.
  • ​6. Retargeting can boost ad response and conversion 400% vs standalone ad. 
  •  7. Facebook Makes Retargeting 10-100x More Powerful. 

Would You Like Us To Design A Custom Remarketing Funnel Blueprint For You, For Free? 
Would You Like Us To Design A Custom Remarketing Funnel Blueprint For You, For Free? 
 Savuto Way Ottawa, ON, K2G 2T2
  Phone: (506) 871-1269
  Email: info@absolutefunnels.com
Our Services
Want to Learn How to Massively Grow Your Business With The New Conversational Chatbot Marketing Opportunity? 
22 Page Conversational Chatbot Marketing Guide
CUSTOM JAVASCRIPT / HTML
Absolute Funnels | Copyright © 2018 | All Rights Reserved
Powered By ClickFunnels.com