What You Don't Know About Messenger Chatbots Could be Hurting You...

What You Don't Know About Messenger Chatbots Could Be Hurting You...

Companies across America are saving 29% on customer service, according to McKinsey consulting. Now, forward-thinking businesses are using online chatbots. The automated assistants increase customer engagement and boost sales.

IBM says that 65% of millennials prefer online support compared to live customer service. Increased accessibility has made it much more affordable for the average business to have one of these custom chatbots built and implemented into thier business.

If you haven’t heard of them you may wonder, “What is a chatbot?”.

What is a Chatbot?

Chatbots mimic humans. They use machine learning to improve their ability to interact with customers.

In the most basic sense, a chatbot is a computer program that automates tasks. However, chatbots that engage with potential customers are generating a lot of attention in 2019.

Today, artificial intelligence powered chatbots are available 24-7 to engage with potential buyers. Entry-level chatbot services converse with consumers on text-based messaging platforms. For instance, you can use a chatbot on your dealership Facebook account or your business web page.

How Do Chatbots Work?

While the technology is sophisticated, answering the question "How do chatbots work?" isn't quite as complicated. Artificial intelligence now enables computers to eclipse the speed of the human mind. In many cases, customers don’t even realize they are communicating with a machine. Soon, scientists hope to develop voice chatbots that are as effective as their text-based cousins.

To set up a chatbot for your dealership or any buisness, you must develop scripts that your chatbot will use to answer buyers’ questions. Guide them from A to B to C seamelessly within seconds of each inquiry rather than allowing for longer wait times. The chatbot will use that information to respond to customers as if it was a live person. It directs and guides them to the appropriate information almost instantly.

Benefits For Early Adopters

Chatbots never get tired, and never need a break. You can use them to extend the most valuable features of your website across social media channels. What’s more, chatbots are a powerful way to access your share of Facebook’s 1.3 billion active monthly users.

Using a chatbot, you can: increase local awareness about your dealership. Customers can immediately learn about your dealership and offerings when and where they’re ready.

Lower Lead Costs: Social platforms want businesses to keep consumers on their platform for as long as possible. Using Facebook Messenger chatbots as a part of your lead generation strategy does just that and they will reward you with cheaper ad costs. Our products are delivered immediately
Increase Conversion Rates on Leads: Speed is power in 2019. All your competitors are one button click away. The more efficient your customer service can be the more likely you are to take the prospect off the market before they continue to "shop". MIT study reveals the how response times can increase contact rates 100X.
Better Follow Up Opportunities: "If this, than that" commands to maintain custom one to one follow up based on individual actions. We appreciate custom. One to one vs one to many is valued by many and, we're noticing consumers are much more receptive to follow ups when they are relevant and helpful to them which is exactly what a properly programmed chatbot allows to you do much more effectively and at scale.
4X Engagement: Messaging apps are how most people communicate with their friends and family in 2019. Because this is the preferred method of communication and they're aren't many businesses tapping into it yet, the opportunities are huge. Most businesses are currently experiencing engagement rates similar to when email was brand new. 80+% open rates and 20-50+% click-through rates is what you can expect today.

Setting Up A Chatbot For Your Business

You should program your chat to answer questions with emotional emphasis. Also, it's not enough for your chatbot to wait for customers to ask questions. Your chatbot should provide proactive guidance.

Most customers don’t like to answer the same questions more than once. When people must repeat themselves, it makes them feel undervalued.

Another great thing about chatbots is that they remember the little things. They’re computers – so they’ll never forget the small details that matter to consumers.

Do you want to learn more? Contact Absolute Funnels today and ask, “What is a chatbot? Also, ask about your free remarketing blueprint!

(NOTE: Want us to design a custom acquisition system specifically for your business? Take advantage of our Free Marketing Blueprint Service where we actually map out a 100% custom marketing blueprint that you and or your marketing team can start working on and implementing immediately.)

About Absolute Funnels

Absolute Funnels is a results-driven marketing agency specializing in automated customer acquisition systems. If you want to convert more of your website visitors into leads and sales you need a sales funnel. Period. Websites have WAY too much going on which is why you're lucky to convert 1-3% of your website visitors.